OKR examples & templates you can steal (by function)

Objective: Take our company to the next level

• Key Result 1: Raise $5 million in VC investment
• Key Result 2: Triple our total headcount across all functions
• Key Result 3: Launch 3 new game changing products

Objective: Become a globally competitive business

• Key Result 1: Launch offices in 6 new countries across USA, Europe and Asia
• Key Result 2: Hit 10,000 paying customers 
• Key Result 3: Cross $5,000,000 in monthly recurring revenue

Objective: Become a truly profitable business

• Key Result 1: Increase monthly revenue by 35%
• Key Result 2: Cut company operational expenses by 15%
• Key Result 3: Reduce customer churn by 15%

Objective: Be seen and known as an industry leader

• Key Result 1: Secure 10 speaking engagements
• Key Result 2: Garner 3 awards and accolades
• Key Result 3: Get featured in 3 tier 1 publications

Objective: Build loyal and happy customers

• Key Result 1: Receive 500 more positive reviews from customers
• Key Result 2: Achieve Net Promoter Score of 50 or better
• Key Result 3: Boost customer retention to over 90%

Objective: Raise $5,000,000 in Series B funding

• Key Result 1: Shortlist 20 VCs to pitch to
• Key Result 2: Secure 8 initial meetings
• Key Result 3: Secure 3 term sheets

Objective: Become a great company for top talent to work in

• Key Result 1: Offer salaries and benefits above market rates (70th percentile)
• Key Result 2: Create 5 employee Learning & Development programs
• Key Result 3: Maintain a weekly employee satisfaction score of at least 80%

Objective: Become an environmentally conscious and sustainable business

• Key Result 1: Reduce carbon footprint by 15%
• Key Result 2: Get 70% of employees to participate in Green CSR programs
• Key Result 3: Reduce electric consumption by 20%

Objective: Pivot the business successfully

• Key Result 1: Restructure all roles and retain at least 80% of talent 
• Key Result 2: Move the new product from Beta to Generally Available (GA)
• Key Result 3: Launch a PR campaign and get covered in 8 publications

Content Marketing
Objective: Build an engaging blog with high quality content

• Key Result 1: Increase blog traffic by 20%
• Key Result 2: Increase dwell time by 30%
• Key Result 3: Reduce bounce rate by 15%

Advertising / Demand Generation
Objective: Increase effectiveness of our Google Ads

• Key Result 1: Create 12 more ad variations across all campaign to A/B test
• Key Result 2: Increase average click-through-rate by 15%
• Key Result 3: Lower the cost per conversion rate by 10%

Objective: Create a high-performing marketing funnel

• Key Result 1: Increase the number of monthly website visitors by 20%
• Key Result 2: Increase click-through-rates by 15%
• Key Result 3: Convert 25% of website visitors into trial customers

Field Marketing / Events
Objective: Organize a successful industry conference

• Key Result 1: Achieve 90% attendance rate
• Key Result 2: Create a hashtag campaign that gets over 100 social mentions
• Key Result 3: Generate a minimum of 80 MQLs

Social Media
Objective: Increase social media engagement

• Key Result 1: Get 25% more likes, comments, and shares across all social channels
• Key Result 2: Increase the number of followers across each platform by 20%
• Key Result 3: Get 100 visitors to our website via our new series of Instagram Stories

SEO
Objective: Improve our Google search rankings

• Key Result 1: Get 10 new backlinks from relevant websites with domain authority scores over 70%
• Key Result 2: Conduct on-page optimization for our 10 most visited webpages
• Key Result 3: Increase our website loading speed and get over 80% on Google’s PageSpeed Insights

Product Marketing
Objective: Create pre-launch buzz for our new product

• Key Result 1: Increase engagement on all social media channels by 15%
• Key Result 2: Achieve product mentions by 10 high-quality influencers
• Key Result 3: Create a viral social media campaign that gets at least 50 shares

Objective: Launch new product successfully

• Key Result 1: Publish 5 success stories from pre-launch beta users
• Key Result 2: Get 100 signups within the first week of launch
• Key Result 3: Get press coverage on 3 major publications

Objective: Grow sales in APAC

• Key Result 1: Increase the sales pipeline for Singapore, Hong Kong, and Vietnam by 15%
• Key Result 2: Hire 5 more sales reps (based in Singapore)
• Key Result 3: Secure strategic partnerships with 3 resellers

Objective: Streamline sales analytics reporting for better insight generation

• Key Result 1: Test and shortlist 5 sales analytics software
• Key Result 2: Migrate all sales data to the software of choice (with CEO’s approval)
• Key Result 3: Train 100% of the sales team over 3 hands-on sessions

Objective: Achieve record revenues in Q4

• Key Result 1: Convert 20% of existing customers to a higher tier plan
• Key Result 2: Convert 100 SQLs into paying customers
• Key Result 3: Hit quarterly revenue of $100,000 within the first 60 days

Objective: Break into the UK market

• Key Result 1: Hire 3 UK-based sales reps with enterprise sales experience 
• Key Result 2: Secure strategic partnerships with 5 UK resellers 
• Key Result 3: Set up preliminary meetings with 30 named accounts

Objective: Increase our sales pipeline

• Key Result 1: Identify 500 potential leads via LinkedIn
• Key Result 2: Get on calls with 100 qualified leads
• Key Result 3: Set up 30 sales meetings for the Sales Managers

Objective: Improve the quality and readiness of the sales team

• Key Result 1: All 10 sales reps to have attended the sales training course
• Key Result 2: 7 sales reps to have scored 80% and above on the product demo test
• Key Result 3: 7 sales reps to have built up their own target list of 100 leads

Objective: Build a world-class engineering team

• Key Result 1: Hire 5 more engineers each with a min of 10 years experience
• Key Result 2: Get 70% of engineers retrained and certified 
• Key Result 3: Send 50% of engineers to the Google developer conference

Objective: Make our data security bulletproof

• Key Result 1: Reduce data breaches to zero
• Key Result 2: Increase data recovery rate to 100%
• Key Result 3: Decrease data migration and backup time by 50%

Objective: Improve the quality of product updates

• Key Result 1: Reduce bugs found during development process by 20%
• Key Result 2: Increase sprint capacity from 45% to 65%
• Key Result 3: Improve unit testing coverage from 60% to 70%

Objective: Updating legacy solutions

• Key Result 1: Trial and identify one software to replace legacy systems
• Key Result 2: Train all engineers to be adept at the new software
• Key Result 3: Improve operational efficiency of the team by 15%

Objective: Improve the user onboarding experience

• Key Result 1: Reduce drop-off within the first 3 steps by 50%
• Key Result 2: Increase users who completed the entire onboarding by 30%
• Key Result 3: Increase active users within the first week by 20%

Objective: Improve product development efficiency

• Key Result 1: Increase sprint team velocity from 42 to 60 points
• Key Result 2: Increase unit-test coverage from 35% to 45%
• Key Result 3: Reduce bugs found post-release by 35%

Objective: Validate new product feature

• Key Result 1: Launch MVP (working prototype)
• Key Result 2: Interview 20 existing customers and showcase feature
• Key Result 3: Get 15 existing customers committed to use the feature

Objective: Launch new product successfully

• Key Result 1: Activate 80% of pre-launch subscribers
• Key Result 2: Get 5 customer success stories published on the blog
• Key Result 3: Get featured on Product Hunt

Objective: Redesign landing page to drive conversions

• Key Result 1: Produce 5 design variations
• Key Result 2: Test designs on 20 users and decide on final version
• Key Result 3: Publish new landing page and increase conversions by 10%

Objective: Deliver world-class customer support experiences

• Key Result 1: Achieve a CSAT of 90% for all tier-1 tickets
• Key Result 2: Troubleshoot 80% of tier-1 issues within one hour
• Key Result 3: All support reps to have a personal CSAT score of at least 80%

Objective: Expand support coverage across the region

• Key Result 1: Launch support in 3 more languages: German, French, and Spanish
• Key Result 2: Increase overall capacity by hiring 50 new agents across Europe
• Key Result 3: Deploy a multilingual chatbot that can support at least 70% of queries

Objective: Improve support with new existing customers

• Key Result 1: Install an in-app chatbot that is manned 24/7
• Key Result 2: Reduce average response time to customers by 70%
• Key Result 3: Reduce Time to Resolution by 35%

Objective: Develop the best employee onboarding experience

• Key Result 1: Improving employee onboarding satisfaction rate by 15%
• Key Result 2: Reduce new hire 90-days failure rate by 30%
• Key Result 3: Improve retention rate per department/manager by 10%

Objective: Offer competitive compensation and benefits

• Key Result 1: Increase salary competitiveness ratio from 1.0 to 1.2
• Key Result 2: Increase healthcare expense per employee by 20%
• Key Result 3: Introduce an employee stock option scheme (ESOP)

Objective: Create a diverse and inclusive work environment

• Key Result 1: 100% completion rate of diversity and inclusion training for new hires
• Key Result 2: Increase diversity index for leadership levels from 0.25 to 0.5
• Key Result 3: Increase employee inclusion index to 70% or more

Objective: Create a highly-skilled and talented workforce

• Key Result 1: Introduce 5 new training programmes based on company strategy
• Key Result 2: Increase the % of employees taking self-development programs by 25%
• Key Result 3: Launch weekly Lunch and Learn sessions for 12 weeks straight

Objective: Make our company the place-to-be for employees

• Key Result 1: Increase employee satisfaction index from 60 to 80
• Key Result 2: Improve employee engagement score and employe satisfaction by 20%
• Key Result 3: Be featured as one of the top 50 startups to work for in Startup World

Objective: Improve financial reporting efficiency

• Key Result 1: Reduce late reports incidents by 50%
• Key Result 2: Minimize bookkeeping errors by 30%
• Key Result 3: Reduce time-to-close of monthly books by 20%

Objective: Raise capital for growth needs

• Key Result 1: Reach out to 30 VCs and get at least 15 initial meetings
• Key Result 2: Get at least 8 second contact meetings
• Key Result 3: Secure 3 term sheets for $2 million in funding

Objective: Improve tax compliance

• Key Result 1: Reduce audit adjustments by 3%
• Key Result 2: Reduce the number of tax-related complaints from 4 to 2 per month
• Key Result 3: Reduce the number of accounts payable by 7%

Objective: Make reimbursements and operational finance solutions more accessible

• Key Result 1: Digitalise 90% of expense claims from staff
• Key Result 2: Ensure 80% of expense claims are submitted on time
• Key Result 3: Automate 100% of invoicing and follow-ups