Ok let’s get two things out of the way. Firstly, stealing is wrong (generally speaking). Secondly, when it comes to OKRs, stealing the ideas and inspiration behind them should be your main focus. Every company and business is unique and operates differently. OKR examples and templates should serve to guide you rather than simply being “copied and pasted”.
Below we have eight functions (or departments) and OKR examples you can
steal reference when using the framework.
Once again, every company or business is different, so certain OKRs may not apply directly to yours. See how they fit into your business unit and tweak if necessary.
- Making your OKRs too easy (create stretch goals)
- Owning too many OKRs per quarter (less is more)
- Creating OKRs that aren’t aligned to the larger goals of the company
Finally, remember to meet regularly to review progress
- Company / Management
- Sales / Business Development
- Product / Design
- Customer Support / Service
- HR (Human Resources) / People Ops
You’re either the CEO or part of the management team (C-level / VPs / Directors / Heads), and already know how OKRs can benefit your company. You think big, and help define the overall vision of your company as well as the larger goals of the business.
Your role is extremely crucial for OKR success, because the top-level objectives you set will serve as a guidepost to the rest of the teams when creating their OKRs. Without your direction, everyone else’s OKRs will be siloed and misaligned.
If that’s kinda you, here are some Company OKR / Management OKR examples. See how they fit into your business and tweak if necessary.
Objective: Take our company to the next level
Objective: Become a globally competitive business
Objective: Become a truly profitable business
Objective: Be seen and known as an industry leader
Objective: Build loyal and happy customers
Objective: Raise $5,000,000 in Series B funding
Objective: Become a great company for top talent to work in
Objective: Become an environmentally conscious and sustainable business
Objective: Pivot the business successfully
You’re part of the team that showcases your company’s products or services to the world. You are creative, analytical, and have a love-hate relationship with the Sales team.
You help define the brand of your company as well as how its positioned in the minds of your target audience. Capturing their attention and getting them through the door is your top priority. Getting more with less is what ultimately determines marketing success.
If that’s kinda you, here are some Marketing OKR examples. See how they fit into your business and tweak if necessary.
Advertising / Demand Generation
Field Marketing / Events
You’re the lifeblood of the business. You help put food on the table. Marketing is your best friend (or worst enemy depending on how you look at it).
You hustle and weave your way into the right conversations that ultimately turn into sales and revenue for the organization. You live and die by numbers, and will do anything to grow the business (and the size of your pocket).
If that’s kinda you, here are some Sales OKR / Business Development OKR examples. See how they fit into your business and tweak if necessary.
Objective: Grow sales in APAC
Objective: Streamline sales analytics reporting for better insight generation
Objective: Achieve record revenues in Q4
Objective: Break into the UK market
Objective: Increase our sales pipeline
Objective: Improve the quality and readiness of the sales team
You’re the true builder in the organization. You think in code and have “dark mode” on your desktop screen permanently enabled. Product is your best friend (sorta) and the word “security” makes you break out in cold sweat.
You help bring concepts to life. Being extremely optimized when building is key to constantly pushing out cool new s*** on time. Without you, everyone else in the company will be out of a job.
If that’s kinda you, here are some Engineering OKR examples. See how they fit into your business and tweak if necessary.
Objective: Build a world-class engineering team
Objective: Make our data security bulletproof
Objective: Improve the quality of product updates
Objective: Updating legacy solutions
You’re the hipster that straddles between being technical and creative. You help determine what the product should look like, and chart its future.
You love saying “put yourself in the customer’s shoes” and draining most of your budget on colourful post-it notes and markers. Being customer-focused and loving to talk to them is crucial to helping you understand what the product should really look like.
If that’s kinda you, here are some Product OKR / Design OKR examples. See how they fit into your business and tweak if necessary.
Objective: Improve the user onboarding experience
Objective: Improve product development efficiency
Objective: Validate new product feature
Objective: Launch new product successfully
Objective: Redesign landing page to drive conversions
You’re part of the team that takes care of the most important group of people – your customers. You communicate better, and resolve issues more effectively than most people could.
You’re likely an ENFJ and grew up wanting to be either a fire fighter or hostage negotiator. Your spouse/partner is sick you mumbling “let me see how I can help you” in your sleep.
If that’s kinda you, here are some Customer Support OKR / Customer Service OKR examples. See how they fit into your business and tweak if necessary.
Objective: Deliver world-class customer support experiences
Objective: Expand support coverage across the region
Objective: Improve support with new existing customers
You’re part of the team responsible for finding the right people and setting the right culture for the company. Reading and understanding people is your superpower and you’ve never fallen prey to catfishes on Tinder.
People go to you when they have problems and you’re everyone’s best friend when they first get hired. You’re also privy to every little employee secret (dirty or not) and sometimes just want to scream it all out (but alas, can’t).
If that’s kinda you, here are some HR OKR / People Ops OKR examples. See how they fit into your business and tweak if necessary.
Objective: Develop the best employee onboarding experience
Objective: Offer competitive compensation and benefits
Objective: Create a diverse and inclusive work environment
Objective: Create a highly-skilled and talented workforce
Objective: Make our company the place-to-be for employees
You’re part of the team responsible for ensuring that everything with a “$” is accurate. You love numbers, manage budgets and are the gatekeeper to company funds – which makes you one of the most powerful (or dangerous) people in the company.
Determining the true health of the business and where it is headed is your team’s true north. You also sometimes wonder if you have more spreadsheet tabs open than friends.
If that’s kinda you, here are some Finance OKR examples. See how they fit into your business and tweak if necessary.
Objective: Improve financial reporting efficiency
Objective: Raise capital for growth needs
Objective: Improve tax compliance
Objective: Make reimbursements and operational finance solutions more accessible
SugarOKR is a beautifully simple and easy-to-use free OKR management tool that helps teams unlock the full potential of OKRs, while staying focused and motivated. To find out how your company can win with OKRs, visit us at sugarokr.com.